Engagement: Client, by its execution hereof, engages Physician’s Choice Marketing Group® as an independent consultant to perform the services outlined in the proposal on the reverse side of these Terms and Conditions of Service (“Terms and Conditions”). These Terms and Conditions, together with the terms and provisions contained on the reverse side of the Terms and Conditions, are hereinafter referred to collectively as the “Agreement.”

Term: This Agreement shall become effective on the date accepted by Physician’s Choice Marketing Group® on the reverse side of this Agreement and shall continue for one full year (12 months) and then continue on a month-to-month basis thereafter. We do require a 30 Day Notice of Cancellation of Services. This Agreement may be terminated immediately by Physician’s Choice Marketing Group® if (i) Client fails to pay any fees as and when due hereunder, or (ii) Client ceases to cooperate with Physician’s Choice Marketing Group® or otherwise makes it difficult for Physician’s Choice Marketing Group® to perform the services contracted hereunder, or (iii) Physician’s Choice Marketing Group® discovers that Client is utilizing its website for any purpose that violates federal, state or local law.

Fees and Payments: During the Term, Client agrees to pay in full when due the monthly fees for the service selected by Client on the reverse side of this Agreement. The first monthly fee shall be due upon acceptance of this Agreement by Physician’s Choice Marketing Group®. All subsequent monthly fees under this Agreement shall be due on the same calendar day of each successive month (i.e., if the Agreement is accepted on May 10, subsequent monthly fees payments shall be due on June 10, July 10, etc.). Client acknowledges and agrees that any fee not paid within (30) days (1 Month) after its due date, all services with Physician’s Choice Marketing Group® shall be terminated immediately. Once paid, all fees shall be nonrefundable. Physician’s Choice Marketing Group® reserves the right, at any time and from time-to-time, to increase the monthly and other fees charged by Physician’s Choice Marketing Group® for the services provided hereunder upon forty-five (45) days prior notice to Client.

General Changes: Unless otherwise provided in the Proposal, client is allowed three design changes to the initial design. Client shall pay additional charges for changes in excess of the three design requests or after sign-off of design, at Physician’s Choice Marketing Group’s standard hourly rate of $75.00 per hour. Such charges shall be in addition to all other amounts payable under the Proposal, despite any maximum budget, contract price or final price identified therein. If Client requests or instructs Changes that amount to a revision in or near excess of 50 percent (50%) of the time required to produce the Deliverables, and/or the value or scope of the Services, Physician’s Choice Marketing Group® shall be entitled to submit a new and separate Proposal to Client for written approval. Work shall not begin on the revised services until a fully signed revised Proposal and, if required, any additional retainer fees are received by Physician’s Choice Marketing Group®. Timing: Physician’s Choice Marketing Group® will prioritize performance of the Services as may be necessary or as identified in the Proposal, and will undertake commercially reasonable efforts to perform the Services within the time(s) identified in the Proposal. Client agrees to review Deliverables within the time identified for such reviews and to promptly either, (i) approve the Deliverables in writing or (ii) provide written comments and/or corrections sufficient to identify the Client’s concerns, objections, revisions or corrections to Physician’s Choice Marketing Group®. Physician’s Choice Marketing Group® shall be entitled to request written clarification of any concern, objection, revisions or correction. Client acknowledges and agrees that Physician’s Choice Marketing Group’s ability to meet any and all schedules is entirely dependent upon Client’s prompt performance of its obligations to provide materials and written approvals and/or instructions pursuant to the Proposal and that any delays in Client’s performance or Changes in the Services or Deliverables requested by Client may delay delivery of the Deliverables. Any such delay caused by Client shall not constitute a breach of any term, condition or Physician’s Choice Marketing Group’s obligations under this Agreement.

Client Authorization: Client authorizes Physician’s Choice Marketing Group® to (i) access without limitation Client’s website to analyze its content and structure; (ii) to alter Client’s website as necessary or desirable in Physician’s Choice Marketing Group’s sole and absolute discretion for purposes of search engine optimization (SEO), and for any other purpose agreed to by Client and Physician’s Choice Marketing Group®; (iii) upload such pages and content to the Client’s website as Physician’s Choice Marketing Group® deems appropriate in its sole and absolute discretion for purposes of search engine optimization (SEO); (iv) make use of all of Client’s logos, trademarks, copyrights, website images and similar items to create informational pages and for other uses deemed necessary by Physician’s Choice Marketing Group® to provide the services subscribed for hereunder; and (v) communicate with third parties as Physician’s Choice Marketing Group® deems necessary in its sole discretion to perform Physician’s Choice Marketing Group’s services hereunder, including but not limited to Client’s web designer.

Client Consent to Installation of Telephone Tracking Number: Client consents to the placement of a telephone tracking number on Client’s website and on off-site videos, and further consents to the recording of all telephone calls that are routed through the telephone tracking number. Client understands that the telephone tracking number will remain on the Client’s website and embedded in Client’s off-site videos during the Term. Within a reasonable time after the termination of this Agreement, the telephone tracking number will be removed from Client’s website, but will remain on Client’s off-site videos. Client may request that Client’s off-site videos be removed by Physician’s Choice Marketing Group®, but understands that Physician’s Choice Marketing Group® will not separately remove the embedded tracking number from Client’s off-site videos, even upon termination of this Agreement. At the termination of this Agreement, and provided that Client has paid in full all of the fees due hereunder, including any interest due on the fees payable hereunder, Physician’s Choice Marketing Group® will port the telephone tracking number to Client at no cost to Physician’s Choice Marketing Group®.

Pay Per Click Services: Client consents to Physician’s Choice Marketing Group® using reasonable efforts needed in order to improve campaign based on fluctuating market and competitor trends. Cost Per Lead will fluctuate due to monthly trends and can not be guaranteed by any member of the Physician’s Choice Marketing Group® team. Client will be allowed access to View campaign strategy, keywords, ads and landing pages through a monitored screen-sharing session with a member of the Physician’s Choice Marketing Group® team, but they will not be given access to view campaign on their own in order to avoid potential strategy sharing with Physician’s Choice Marketing Group® agency competitors. Client understands that all PPC Campaigns are the intellectual property of Physician’s Choice Marketing Group® and Clients will not be given access in order to view the strategy put into place before or after termination. Client consents that they will be responsible for all payments and expenses to any Advertising Channels used and will take responsibility for all balances upon termination. Client understands that all Ad accounts, marketing materials and graphics used on Advertising Channels are property of Physician’s Choice Marketing Group®, even upon termination of services.

Email Marketing Services: If a Client has agreed to an Email Marketing Package, Client consents to providing an updated Customer/Patient Email List to Physician’s Choice Marketing Group® on a monthly basis, in order to ensure that the Client’s monthly promotions are being sent to their most recent customers. If Client does not provide Physician’s Choice Marketing Group® with a Monthly Promotion prior to the deadline, the Client’s monthly email will be sent to the most current updated list Physician’s Choice Marketing Group® has on file, that was received from the Client.

Social Media Marketing: If a Client has agreed to a Social Media Package, Client consents to providing Physician’s Choice Marketing Group® with updated account logins in order for Physician’s Choice Marketing Group® to post effectively, and in a timely manner. Client consents to understanding that a Social Media Package with Physician’s Choice Marketing Group® does not guarantee in-bound leads, as Social Media is used as a brand awareness tool. Should lead generation be the goal, a Social Media Ads package may make more sense. Inquire about this if necessary.

Termination of Services: Upon termination of this agreement, whether the reasoning was due to non-payment or the Client’s choice to end the contract, Client shall have sixty (60) days from the effective date of termination to move it’s website to another website host. If Client has not, by the end of such sixty (60) day period, moved it’s website to a new website host, Physician’s Choice Marketing Group® shall have the authority and right, without notice to or the consent of Client, to remove Client’s website from Physician’s Choice Marketing Group’s server, with no liability to Physician’s Choice Marketing Group® for such removal.

If at some point in the future this agreement ends, and the client wants to move in a different direction, they have three (3) options for the transition of their site:

1. Client can pay Physician’s Choice Marketing Group® $50 per month to continue hosting on the Physician’s Choice Marketing Group® server.

2. Client can contract with Physician’s Choice Marketing Group’s recommended provider, IT4Hire, to implement the Client’s website with a hosting provider of their choice.

3. If the Client has an IT provider that understands how to transition the website, Physician’s Choice Marketing Group® will provide a complete backup that can be used, at no additional charge.

Hosting & Email Management: Client understands that Physician’s Choice Marketing Group® will host their website on Physician’s Choice Marketing Group’s server, but not their email. If a Client requires a solution to manage and maintain email accounts (email@domain.com) then the Client can set that up with their IT provider, or Physician’s Choice Marketing Group® will recommend a provider to configure their email account(s) for them at an additional fee, which will be paid directly to that provider.

Ownership: In the event of termination, the Parties agree that the website, graphics and content developed by Physician’s Choice Marketing Group® on behalf of the Client as a function of this agreement will be released to the Client, at no additional charge, once the Client has been onboard and paid for at least twelve (12) months of service. Alternatively, the Client can buy-out the website, prior to 12 months of payments with a one-time payment of three thousand five hundred dollars ($3,500). After that time, the Client may request an electronic copy of the Website Files & Database to be implemented and installed by a third-party on a new host, unless a maintenance/hosting agreement with Physician’s Choice Marketing Group® is acquired by the client. Modifications by the Client, or their third-party, may be required for the website to function adequately, depending on the new host. This third-party, shall thereafter be solely responsible, and Client shall not hold Physician’s Choice Marketing Group® liable, for any aspect of the Website including, but not limited to: Wordpress updates and forward compatibility, Licensed plugins and add-ons, redirects, form settings, hosting Website on a non-Physician’s Choice Marketing Group® server, and implementing a satisfactory transition of the Website.

Client Acknowledgments: Client makes the following acknowledgments: (i) that Physician’s Choice Marketing Group® cannot control or exert influence over the policies or operations of any search engine companies or any other third-parties, regarding the content of the sites that are accepted by the search engine companies or other third-parties; (ii) that Physician’s Choice Marketing Group® will not be responsible for any changes or alterations to Client’s website, made by Client or any third-parties, that negatively impacts the rankings or visibility of Client’s website; (iii) that because the results of the services to be provided by Physician’s Choice Marketing Group® hereunder depend upon a number of factors outside of Physician’s Choice Marketing Group’s control, Physician’s Choice Marketing Group® cannot guarantee the results of its services to Client; (iv) that because the utilization of certain keywords and key phrases are very competitive, and because search engines are constantly changing search engine ranking algorithms, Physician’s Choice Marketing Group® cannot guarantee that Client’s website will achieve the highest search result position in any search engine or consistent search result positions in the top rankings; (v) that certain search engine companies may affect the rankings of new and/or unproven companies (for example, “sandboxing”); (vi) that search engines will, from time to time, drop listings without specific causes; and (vii) that while Physician’s Choice Marketing Group® shall use commercially reasonable diligence to promptly submit and/or effect a change in rankings of Client’s website, some search engines may take several months or longer to list and/or effect a change in rankings.

Client Representations and Warranties; Indemnity: Client represents and warrants to Physician’s Choice Marketing Group® the following: (i) that Client owns the URL listed on the reverse side of this Agreement; and (ii) that Client owns, or has the absolute and unrestricted right, to use and to grant to Physician’s Choice Marketing Group® the right to use all graphics, photos, designs, intellectual property and artwork, and any element or elements thereof, that Client furnishes to Physician’s Choice Marketing Group®. Client indemnifies and holds harmless Physician’s Choice Marketing Group® and Physician’s Choice Marketing Group® owners, officers, directors and employees from and against any and all liabilities, costs and expenses (including but not limited to reasonable attorneys’ fees and costs incurred at trial, appeal or other legal proceeding) arising out of or with respect to any breach by Client of any of the foregoing representations and warranties, or the breach of any representations and warranties contained elsewhere in this Agreement, and/or the failure by Client to comply with any covenant of Client contained in this Agreement. If Client is a company, the individual signing this Agreement represents and warrants that the execution of this Agreement has been authorized by all necessary action of the Client, and that the undersigned has full authority to sign on behalf of and bind the Client hereunder.

Governing Law/Arbitration: This Agreement shall be governed by and under the laws of the State of Texas, without regard to conflict of laws principles. Any controversy or claim arising out of or under, or relating to, this Agreement, including but not limited to authority to sign this Agreement, contract formation issues, fraud or the breach of any provision hereof, shall be settled by arbitration administered by the American Arbitration Association in accordance with its Commercial Arbitration Rules, and judgment on the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. Notwithstanding the foregoing, in any arbitration hereunder, the arbitrator shall have no authority to award any relief outside the scope of all disclaimers stated in this Agreement. All arbitration proceedings brought hereunder shall be located exclusively in Dallas, Texas.

Miscellaneous: This Agreement may not be assigned by Client without the prior written consent of Physician’s Choice Marketing Group®, which may be withheld or denied by Physician’s Choice Marketing Group® in its sole and absolute discretion. The terms and conditions of this Agreement shall inure to the benefit of, and be binding upon, the successors and permitted assigns of the parties hereto. The prevailing party in any suit, action or proceeding (including, but not limited to, an arbitration proceeding) arising out of, or in connection, with this Agreement, shall be entitled to an award of reasonable attorneys’ fees, costs and disbursements incurred by it in connection therewith. Any failure by Physician’s Choice Marketing Group® to insist upon strict compliance with any of the terms, covenants or conditions of this Agreement shall not be deemed a waiver of such term, covenant or condition, nor shall any waiver or relinquishment of any right or power hereunder at any one or more times be deemed a waiver or relinquishment of such right or power at any other time or times. All previous communications about the subject matter of this agreement, either verbal or written, are hereby abrogated and withdrawn, and this agreement constitutes the entire agreement between Client and Physician’s Choice Marketing Group® with regard to the subject matter hereof. No terms, conditions, understandings, or agreements purporting to modify or vary the terms of this document shall be binding unless hereafter made in writing and signed by both Client and Physician’s Choice Marketing Group®. There are no third-party beneficiaries of or to this Agreement or any of the provisions hereunder. This Agreement may be executed in counterparts, each of which shall be deemed an original, and all of which shall constitute one and the same instrument. Any signature to this Agreement that is transmitted by fax or email transmission shall be considered an original signature for all purposes. It is the intent of the parties hereto that all provisions of this Agreement shall be enforced to the fullest extent possible. Accordingly, if any arbitrator determines that the scope and/or operation of any provision of this Agreement are too broad to be enforced as written, the parties hereto intend that the arbitrator should reform such provision to the minimum extent necessary to render such provision enforceable. If, however, any provision of this Agreement is held to be illegal, invalid, or unenforceable under present or future law, and not subject to reformation, then such provision shall be fully severable, and this Agreement shall be construed and enforced as if such provision was never a part of this Agreement. The rule of construction that an ambiguity in a contract will be construed against the drafter is hereby waived by both parties hereto.

Force Majeure: Physician’s Choice Marketing Group® shall not be liable for, nor considered to be in breach under this Agreement due to, delay or failure to perform under this Agreement as a consequence of any conditions that are beyond Physician’s Choice Marketing Group’s reasonable control after exercising commercially reasonable efforts.